Our editorial process

How we create our content 

Our editorial team is responsible for the content published on our website. The experienced team mostly focuses on the information pages on our site. They regularly collaborate with our trusted members, the holistic therapists listed on our site, who expertly review our therapy pages. 

Our members themselves also write for our site, publishing articles rooted in expertise and experience. The editorial team guides this process, vetting, proofreading and offering feedback where necessary to ensure all information published is aligned and helpful to the reader. 

All of the content we manage is done so through tried and tested processes to ensure we have researched topics thoroughly, catch any potential errors and have optimised them for the most potential reach online.

Our editorial standards 

We pride ourselves on maintaining high editorial standards, so you can be assured that the information you see from us is accurate. These are the standards we hold for ourselves:

• to keep language easy to understand and free of jargon
• to ensure any claims made are backed up with evidence
• to regularly review and update information so it remains accurate and relevant
• to be inclusive in our terminology

As a team, we are always on the lookout for further training opportunities to continue building on the skills we have in creating and publishing information. We welcome feedback and explore every comment, taking accountability for what we share. All of this helps us to refine our message and help more people become aware of holistic therapies.

Writing and editorial style

We want those who visit our site to feel welcome and assured of our knowledge. This means taking an inviting tone in our writing, offering clear explanations and sharing uplifting ideas to show what is possible. 

Inclusivity is important to us, as we appreciate the beautifully diverse society we live in. We therefore use inclusive language throughout and keep on top of preferred terms within specific communities. 

Use of imagery

Imagery can help visitors of our site understand how a therapy might look, or simply, how it might make them feel. We choose our images carefully, seeking to express feelings where helpful, or how a therapy may look, where needed. 

As with our language, we are inclusive with our image choices, showcasing how everyone can benefit from holistic approaches. 

Our editorial team 

Here are the wonderful people behind the information you see on Therapy Directory:

Ellen Lees - Head of Content

Ellen joined the Happiful team in 2015. As Head of Content, Ellen plays an integral role in overseeing the creation, management and promotion of the information we publish. Shaping our editorial standards and encouraging innovation and progression within the team, Ellen truly steers the direction of our content. With a passion for making accessible and engaging content, Ellen is dedicated to helping more people find the support they need on their wellness journey. 

Kat Nicholls - Brand and Integrity Manager

In 2013, Kat joined the Happiful team and she holds the position of Brand and Integrity Manager. This sees her promoting the Happiful story and ensuring consistency across our five well-being directories. Kat manages our proof policies, often collaborating with industry bodies to help us ensure we are listing trained professionals. Kat also hosts our podcast, Happiful: Finding What Works, and manages our internal wellness initiative to help employees take their own well-being as seriously as we do our visitors. 

Becky Banham - Member Engagement and Communications Lead

Becky was welcomed to Happiful in 2016 and works as our Member Engagement and Communications Lead. Within this role, Becky manages all things member communications, including our regular newsletter and thriving online networking groups. Encouraging members to utilise all we offer as part of their membership, Becky helps holistic therapists flourish in their business.

Bonnie Gifford - Creative Content Writer and Editor

Joining in 2017, Bonnie has become an integral part of the Happiful team. As Creative Content Writer and Editor, Bonnie looks after in-house created content. She ensures the information we publish is thoroughly researched, accurate and up-to-date. Working with our SEO team, Bonnie also helps to ensure our content is easily found by search engines and is connecting with as many readers as possible. 

Emily Whitton - Content and Multimedia Editor

Emily came aboard team Happiful in 2022 and is our talented Content and Multimedia Editor. This role is focused on content created by our brilliant members, whether that’s the articles they publish with us or video content made in collaboration with us. Supporting our members with her knowledge and understanding of content marketing, Emily offers guidance to our members to help their content reach a vast audience. 

How to share your feedback 

If you have feedback regarding the information we publish at Therapy Directory, you are very welcome to share this with us. On our information pages, you’ll see a feedback button that takes you through to a short survey regarding that page. 

For other types of information, please send us an email at: content@therapy-directory.org.uk. All feedback received will be documented and investigated. 

At Therapy Directory, we strive to be more than a destination for information; we are your companions on your wellness journey, helping you make informed choices and finding the right professional for you. Thank you for trusting us on that journey.