List B: Conditions for which evidence could be sought
Aches and Pains (M)
Acidity, Stomach Acne
Alopecia (Hair Loss)
Backache (M, Ac)
Back Pain (M, Ac)
Bacterial Vaginosis, BV
Circulatory Problems, Local or Minor [c.f. Poor Circulation] (M)
Chronic Fatigue Syndrome (Formerly ME)
Dental Pain (Ac)
Diet, Trouble Sticking to [c.f. Obesity]
Digestion Problems (M)
Erection Problems, Temporary; Erectile Dysfunction, Temporary [c.f. Impotence, Erection Problems, Erectile Dysfunction]
Feeling Down or Feeling Blue [c.f. Depression]
Fibromyalgia (Fibrositis) (M)
Frozen Shoulder (M)
Irritable Bowel Syndrome, IBS
Joint Pains (M)
Menopause Menstrual Pain Migraine Headache [c.f. Migraine]
Muscle Spasms (M)
Muscle Tension (M)
Nails, Fungal infections
Neck Ache (Ac)
Pins and Needles
Pre-menstrual Tension or Pre-menstrual Syndrome
Relax, Inability to (M)
Rheumatic Pain (M)
Skin Problems [c.f. Psoriasis]
Skin Problems, Stress-related
Sleep, Trouble Getting to
Sports Injuries, Minor
Stomach, Upset Stress
Thrush, Vaginal [c.f. Thrush, Oral]
(M) stands for Manipulation e.g. osteopathy, physiotherapy, chiropractic.
(Ac) stands for Acupuncture.
Most health practitioners specialise in treating different types of ailments and medical conditions. For example a physiotherapist may treat aches and pains. According to CAP, practitioners of the disciplines represented by the (M) or (Ac) above can probably treat those listed ailments or medical conditions.
If you are accredited by a relevant professional or regulatory body, it may be acceptable to mention any of the above conditions if you are suitably qualified in that specific area.
Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.
- CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – A help guide produced by Copy Advice featuring guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
- List A – Conditions for which suitably qualified medical advice should be sought.
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