List B: Conditions for which evidence could be sought

Aches and Pains (M)
Acid Indigestion
Acidity, Stomach Acne
Allergic Rhinitis
Alopecia (Hair Loss)
Anxiety
Arthritic Pain
Athlete's Foot
Backache (M, Ac)
Back Pain (M, Ac)
Bacterial Vaginosis, BV
Bedwetting
Bronchial Congestion
Bunion
Calluses
Candida
Catarrh
Chilblains
Circulatory Problems, Local or Minor [c.f. Poor Circulation] (M)
Cold
Cholesterol, High
Chronic Fatigue Syndrome (Formerly ME) 
Colic
Concentration
Confidence
Constipation
Conjunctivitis
Cough 
Cramp (M)
Cystitis
Dandruff
Dental Pain (Ac)
Dermatitis
Diarrhoea, Acute
Diet, Trouble Sticking to [c.f. Obesity] 
Digestion Problems (M)
Dyspepsia
Earache
Eczema
Eczema, Stress-related
Emotional Problems
Enuresis (Bedwetting)
Erection, Improved
Erection Problems, Temporary; Erectile Dysfunction, Temporary [c.f. Impotence, Erection Problems, Erectile Dysfunction] 
Fears
Feeling Down or Feeling Blue [c.f. Depression] 
Fever
Fibromyalgia (Fibrositis) (M)
Flatulence
Fluid Retention
Foot Odour
Frozen Shoulder (M)
Gastric Reflux
Gastroenteritis
Gingivitis
Glue Ear
Grief
Guilt
Haematoma
Haemorrhoids
Halitosis
Hayfever
Headaches (Ac)
Heartburn
Herpes Simplex
Hoarseness
Impetigo
Indigestion
Indigestion, Nervous
Inflammation
Influenza
Insomnia
Irritable Bowel Syndrome, IBS
Joint Pains (M)
Jumpy
Lethargy
Libido, Low
Lumbago
Menopause Menstrual Pain Migraine Headache [c.f. Migraine] 
Motion Sickness
Mouth Ulcers
Muscle Spasms (M)
Muscle Tension (M)
Nailbiting 
Nails, Fungal infections
Nappy Rash
Nausea (Ac)
Neck Ache (Ac)
Neuralgia
Numbness
Panic Attack
Period Pain
Phobias
Piles
Pins and Needles
Pre-menstrual Tension or Pre-menstrual Syndrome
Relationship Problems
Relax, Inability to (M)
Rheumatic Pain (M)
Rheumatism (M)
Ringworm
Sexual Counselling
Sciatica
Sinuses, Congested
Sinusitis
Skin Problems [c.f. Psoriasis]
Skin Problems, Stress-related
Sleep, Trouble Getting to
Sleeplessness, Intermittent
Smoking Cessation
Snoring
Spasms (M)
Sports Injuries, Minor
Stammering
Stomach, Upset Stress
Tension (M)
Tiredness 
Thrush, Vaginal [c.f. Thrush, Oral]
Travel Sickness
Verrucae
Water Retention
Warts
Wind

(M) stands for Manipulation e.g. osteopathy, physiotherapy, chiropractic.
(Ac) stands for Acupuncture.

Most health practitioners specialise in treating different types of ailments and medical conditions. For example a physiotherapist may treat aches and pains. According to CAP, practitioners of the disciplines represented by the (M) or (Ac) above can probably treat those listed ailments or medical conditions. 

If you are accredited by a relevant professional or regulatory body, it may be acceptable to mention any of the above conditions if you are suitably qualified in that specific area.

Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.

Useful Resources

• CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – A help guide produced by Copy Advice featuring guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
• List A  – Conditions for which suitably qualified medical advice should be sought.