List A: Conditions for which suitably qualified medical advice should be sought
Age related Macular Degeneration, AMD
Arthritis [c.f. Arthritic Pain] (M)
Attention Deficit Hyperactivity Disorder, ADHD
Blood Pressure, High
Circulation, Poor [c.f. Circulatory Problems]
Chronic Obstructive Airway Disease, COAD
Depression [c.f. Feeling Down or Feeling Blue]
Drug Addiction (Substance Abuse)
Ear Disorders, Serious
Erection Problems or Erectile Dysfunction [c.f. Temporary Erection Problems, Temporary Erectile Dysfunction]
Eye Disorders, Serious
Gall Bladder Disorder
Herpes Zoster (Shingles)
Human Immunodeficiency Virus, HIV
Hypertension Impotence [c.f. Temporary Erection Problems, Temporary Erectile Dysfunction]
Infertility [c.f. Sexual Counselling]
Jaw Joint Dysfunction
Multiple Sclerosis, MS
Memory problems or Memory Lapses
Menstruation, Regulation of
Migraine [c.f. Migraine Headaches]
Obesity [c.f. Diet, Trouble Sticking to]
Obsessive Compulsive Disorder, OCD
Psoriasis [c.f. Skin Problems]
Polycystic Ovary Syndrome
Sexually Transmitted Diseases
Skin Disorders, Serious
Thrush, Oral [c.f. Thrush, Vaginal]
(M) stands for Manipulation e.g. osteopathy, physiotherapy, chiropractic.
(Ac) stands for Acupuncture.
Most health practitioners specialise in treating different types of ailments and medical conditions. For example a physiotherapist may treat aches and pains. According to CAP, practitioners of the disciplines represented by the (M) or (Ac) above can probably treat those listed ailments or medical conditions.
If you are accredited by a relevant professional or regulatory body, it may be acceptable to mention any of the above conditions if you are suitably qualified in that specific area.
Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.
- CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – A help guide produced by Copy Advice featuring guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
- List B – Conditions for which evidence could be sought.
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