Dr Hans-Peter Kubis and a team of researchers from Bangor University in North Wales conducted a study which revealed that overweight and obese participants rated drinks as being less sweet than study participants of a healthy weight.
Further experiments into subconscious preferences also revealed that overweight and obese participants had a stronger preference for sweet food and drink and researchers concluded that they had a ‘reduced sensitivity’ to sweetness and an ‘enhanced subconscious preference’ for sweeter foods.
In order to find out whether the preference for sweet food could be a result of consuming sweet food, researchers conducted a second experiment in which individuals who did not normally consume sugary drinks were recruited.
The researchers found that after four weeks of sugary drink consumption the participants experienced a ‘dulling’ of sweetness and reduced enjoyment through repeated consumption.
Many individuals do not realise that natural fruit juices and cordials are often very high in sugar so should not be consumed as a substitute for water. Researchers are now recommending that parents give their children water as opposed to fruit drinks which are deemed ‘healthy’.
View the original Daily Mail article.